ABOUT US
Distributor Management
Distributor Management
We work with both large and small wholesalers nationally. We work with the distributors sales teams to create winning programs that encourage repeat sales
Brand Building
Distributor Management
We have built national brands that sell in all fifty states. The key to building brands is to generate three or more circles of sales. Reorders are the missing links to many brands with great potential. We stay with placement and target the best accounts.
Sales Planning
Sales Planning
Our team works with our supplier partners to develop and execute sales planning, inventory management, key account execution, price programming
OUR TEAM
Dan Goettel: Founder, President
Over 30 years in the wine and spirit industry. Dan has worked for E&J Gallo, Constellation, Remy Amerique, Chateau Ste. Michelle and Banfi. Dan founded the brand Cannonball Cabernet which now sells over 200K cases. His newly created brands Kettlebell Paso Cabernet and Union Bridge Winery look to continue the path to success with his team.
Ian Smith: Georgia Sales Manager
Ian is a well known industry veteran managing wine and spirits in the Georgia market. His relationships are second to none and he has proven himself as premier brand building entity in Georgia.
Red Wolf / Advantage: National Account Team
Red Wolf was founded by Jon and Chip Wolf. Their focus is growing wine and spirit brands in the National account spectrum with Advantage. Advantage works with every national chain and is now focusing on wine and spirits as a growth opportunity.
